Personal Investment Advice
from George Cochrane, Australian Financial Services License 237380
Most of my work involves giving personal investment advice for private clients. Below is a description of my method of operation.
In a nutshell, my services consist of:
 Personal investment advice at my office in Edgecliff. An initial interview usually takes 1.5-2hrs. The general approach is to answer clients' queries by determining their individual circumstances, especially your financial situation in the past and present and what you want it to be in the future. Then we discuss how your finances can be arranged to meet these needs.
Where necessary, we will cover the use of tax effective strategies (e.g. salary sacrifice) and structures such as superannuation funds, companies, trusts and income streams (e.g. pensions, annuities) as well as estate planning and social security benefits. If a self-managed super fund is deemed useful to you, and you have experience in running a portfolio,I will recommend you to your accountant to establish one.
A similar service is available by mail, phone, email and/or fax for clients who live out of Sydney, as do many of my clients.
My investment recommendations are typically conservative and based on proven
investments or investment managers. Clients receive a written report, normally 20-40+ pages in
length, and a 12 month subscription to my newsletter, News & Views, to keep them up to date
on changes in investment markets.
Under my Australian Financial Services Licence conditions, I am able to provide advice on term deposits, debentures and Government bonds, shares, futures contracts and warrants, self-managed superannuation funds, managed funds such as investment trusts, super funds, retirement savings accounts, trusts, master funds (officially classified as "Investor Directed Portfolio Services"), and investment products from life companies (such as annuities, super funds and insurance bonds).I have always charged on a fee-for-service basis.
I am entitled to charge an ongoing service fee agreed to by the client and, where investments are restricted to managed funds (and not all are), I generally nominate the CBA-owned Colonial First State suite of wholesale funds and provide ongoing advice via an emailed monthly newssheet for a small fee of 0.2pc pa plus GST.
I have my own Australian Financial Services Licence, maintain 100pc ownership of my business and have never accepted other payments from fund managers in the form of loans, rent and advertising assistance, holidays, prizes, etc. I do attend short (breakfast or lunchtime) educational seminars (or, more commonly these days, "webinars"), provided by financial institutions if I deem them useful to maintaining and updating my knowledge. Under the Future of Financial Advice legislation introduced from July 1, 2013 and fully effective from July 1, 2014, no conflicted remuneration e.g. commission payments from fund managers etc, are permitted. I am registered with the Tax Practitioners Board as a "Tax (Financial) Adviser", as required under the Tax Agent Services Act, in order for my advice to include tax related matters.
Apart from annuities, I do not generally give detailed advice on specific life insurance products although I maintain agencies with AMP (including AXA), BT Life, Challenger, Comminsure (previously owned by CBA, now AIA), Macquarie Life and MLC (including Antares/Aviva). However, I am reasonably familiar with the types and fee structures of insurance products, having created and researched the initial "Life Company of The Year" awards system (by awarding points for differing facets of life policies) for Personal Investor magazine, as well as the earlier "Bank of The Year" awards.
Holders of Australian Financial Services licenses are required by law to handle complaints internally and, if these are not resolved, to direct complaints to the Financial Ombudsman Service, GPO Box 3, Melbourne, VIC 3001, which becomes part of the Australian Financial Complaints Authority (AFCA) from November 1, 2018.
I have been licensed to give investment advice since 1986 and, after working as a finance
journalist since 1982, primarily with Personal Investment magazine and with the Sydney Sun-
Herald newspaper advice column, began my investment advisory business in 1992. Prior to 1982, I worked as a
stockbroker's research analyst.
My initial university education, a BSc majoring in Chemistry and Mathematics (McGill, Montreal, 1967), was followed by a Masters degree in Business Administration (UNSW, 1974) and Graduate Diplomas from the Securities Institute of Australia in Applied Finance & Investment (2000) and in Financial Planning (2003), plus the Diploma in Technical Analysis from the Association of Technical Analysts of Australia (2000). In 2016-17, I completed postgraduate courses in Australian Tax Law and Commercial Law as required by the Tax Practitioners Board and, in 2019, passed the Financial Adviser Exam required by the Financial Advisers Standards and Ethics Authority (FASEA).
To contact me, please call on 61 2 9363 2744 or use the following email form:- email firstname.lastname@example.org
Copyright: February 2020: Cochrane Investment Services Pty Ltd ABN 51 053 200 703
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